Privacy Policy

1. Information We Collect #

Information you give us. This includes your name, phone number, email address, business name, industry, location, business goals, the messages you send us, appointment details, and anything else you enter in our forms, chat or booking tools. When you buy from us, payment details are collected and processed by our payment processor. We do not store full card numbers.

Information collected automatically. When you visit our website, we and our service providers collect information such as your IP address, browser and device type, pages visited, time on site, referring pages, and ad click identifiers. We use cookies, pixels and similar technologies to do this (see Section 6).

Information from other sources. We receive information from:

• advertising platforms, such as when you submit a lead form on Facebook, Instagram or Google;
• our clients, partners and people who refer you to us;
• data and service providers; and
• public sources, such as business websites, online reviews, business directories and public social media profiles. We use this to research businesses, prepare website reviews and sample websites, and reach out to businesses we think we can help.

Communications. This includes text messages, chat transcripts, emails, call recordings, voicemails, and transcripts and summaries of calls and conversations, including those handled by AI assistants.

2. How We Use Information #

We use information to:

• respond to your questions and requests;
• schedule and hold calls and consultations;
• understand your business and whether our services are a fit;
• provide, manage and improve our services for clients;
• send you texts, calls and emails, including automated and AI-assisted messages, as described in Section 3;
• send marketing communications, which you can opt out of at any time;
• measure and improve our advertising, including through the advertising platforms described in Section 6;
• research businesses and prepare website reviews, comparisons and sample websites;
• train and improve our processes and our AI assistants;
• protect against fraud, spam and misuse; and
• comply with the law and enforce our agreements.

3. Text Messages and Phone Calls #

Consent. When you give us your phone number and agree to be contacted, for example by checking a consent box on one of our forms, you agree that Lead Systems Go may call and text you at that number. Where a form asks separately for consent to marketing messages and to non-marketing messages, we follow the choices you make.

What we send. Our messages may include replies to your inquiry, appointment scheduling and reminders, account and service notices, follow-up about our services, and promotional offers.

How we send them. Calls and texts may be sent using automated technology, AI assistants, and prerecorded or artificial voice messages.

Frequency and cost. Message frequency varies. Message and data rates may apply.

Opting out. Reply STOP to any text to stop receiving texts. Reply HELP for help, or contact us using the details in Section 13. To stop receiving calls, tell us during a call or contact us.

Not a condition of purchase. Agreeing to receive marketing texts or calls is not a condition of buying anything from us.

Carriers. Mobile carriers are not liable for delayed or undelivered messages.

Your mobile information. We do not share or sell mobile phone numbers, or text-messaging opt-in data and consent, with third parties or affiliates for their marketing or promotional purposes. Text-messaging opt-in data and consent will not be shared with any third party. Information shared with service providers who help us run our messaging (such as our messaging platform and telecom providers) is excluded from this, and those providers may use it only to provide services to us.

4. AI Assistants #

We use AI assistants to answer and send texts, chat messages and calls, to answer questions, and to help schedule appointments. An AI assistant may identify itself as an AI assistant. Conversations with our AI assistants may be recorded, transcribed, summarized and reviewed by our team and by our AI service providers, to respond to you, keep records, and improve the assistants. AI assistants can make mistakes, so please do not rely on them for important decisions, and do not share sensitive information such as financial account numbers, Social Security numbers or health information in a chat or text.

5. Call Recording #

Calls with us, including calls handled by AI assistants, may be recorded and transcribed for quality, training, record-keeping and to improve our services. Where the law requires it, we will tell you at the start of the call or ask for your consent.

6. Cookies, Pixels and Advertising #

What we use. We use cookies, pixels, tags and similar tools on our website, including:

• Google Analytics and Google Tag Manager, to understand how visitors use our website;
• Vercel Web Analytics, to measure website traffic and performance;
• our own attribution script, which stores in your browser how you first and most recently arrived at our website (such as the ad or link you clicked, including ad click identifiers from Google, Meta and Microsoft) for up to 180 days, and passes it along with any form you submit, so we know which ads and pages bring inquiries;
• Google Ads, to measure and improve our Google advertising;
• Meta Pixel and Meta Conversions API, to measure our Facebook and Instagram ads, see which ads lead to inquiries, and show ads to people who have visited our website;
• chat, booking and form tools, to run the chat window, scheduling and forms on our website; and
• embedded content, such as YouTube videos, which may set their own cookies.

Sharing with advertising platforms. When you fill out a form or take another action, we may send information about that action to advertising platforms such as Meta and Google. This may include your contact information, which is hashed (converted into a scrambled code) where the platform supports it. We do this to measure our ads, to help the platforms show our ads to businesses likely to be interested, and to avoid showing our ads to people who are already clients or who asked us not to contact them.

Your choices.

• You can block or delete cookies in your browser settings, although some parts of our website may not work properly without them.
• You can manage ad personalization in your Google and Meta account settings.
• You can use industry opt-out tools, such as those offered by the Digital Advertising Alliance and the Network Advertising Initiative.
• Where required by law, we honor browser signals such as Global Privacy Control as a request to opt out of targeted advertising.

7. How We Share Information #

We share information only as described here:

• Service providers. These are companies that help us run our business, such as our CRM and marketing automation platform, telecom and text-messaging providers, email services, website hosting (Vercel), payment processing (Stripe), scheduling tools, analytics providers, and AI and transcription providers. They may use the information only to provide services to us.
• Advertising platforms. As described in Section 6.
• Our clients. If you respond to an ad, form or message that we run for one of our clients, including ads that run from our own advertising accounts, we pass your information to that client so they can respond to the inquiry you made with them. Their use of your information is governed by their own privacy practices.
• Legal reasons. We may share information to comply with the law, respond to legal requests, protect our rights, our clients and others, or prevent fraud and misuse.
• Business transfers. Information may be transferred as part of a merger, acquisition, financing or sale of all or part of our business.
• With your consent. We may share information when you ask us to or agree to it.

We do not sell personal information for money. Some state laws treat certain uses of advertising cookies and pixels as a "sale" or "sharing" of personal information for targeted advertising. You can opt out of that as described in Sections 6 and 9.

8. How Long We Keep Information #

We keep information for as long as we need it for the purposes described in this policy, including to provide our services, keep business records, resolve disputes, and meet legal obligations. Call recordings and transcripts are kept according to our platform settings and business needs. We keep records of opt-out requests so we can continue to honor them.

9. Your Choices and Rights #

Choices everyone has. You can opt out of marketing emails using the unsubscribe link in any email, opt out of texts by replying STOP, and ask us to stop calling you.

Rights that depend on where you live. Depending on the state where you live, you may have the right to:

• know what personal information we have about you and get a copy of it;
• correct inaccurate information;
• delete your information, subject to exceptions allowed by law;
• receive your information in a portable format; and
• opt out of targeted advertising, the "sale" or "sharing" of your information, and certain types of profiling.

How to make a request. Email ivan@leadsystemsgo.com with your request and the name, phone number and email address you used with us. We may need to verify your identity before acting on a request. Where the law allows, you may use an authorized agent to make a request for you. If we deny your request, you can appeal by replying to our decision, and we will respond within the time the law requires. We will not discriminate against you for using your privacy rights.

10. Security #

We use reasonable safeguards to protect information, including secure (HTTPS) connections and access controls. No method of sending or storing information is completely secure, so we cannot guarantee absolute security.

11. Children's Privacy #

Our website and services are for businesses and are not directed to anyone under 18. We do not knowingly collect information from children. If you believe a child has given us information, contact us and we will delete it.

12. Other Important Information #

United States only. Our services are intended for businesses in the United States, and information we collect is stored and processed in the United States.

Links to other websites. Our website links to other websites and services. We are not responsible for their privacy practices, so please review their policies.

YouTube API Services. We use YouTube API Services to publish and manage videos on our own YouTube channel. We access YouTube data only for channels we own. This includes uploading videos, titles, descriptions, tags, thumbnails, caption tracks and chapter timestamps, and reading back our own channel's statistics and analytics. We do not use YouTube API Services to collect YouTube data belonging to our website visitors or clients. Use of YouTube features is subject to the YouTube Terms of Service and the Google Privacy Policy. You can revoke access through Google's security settings page.

Changes to this policy. We may update this policy from time to time. Updates take effect when posted on this page with a new "Last updated" date. If a change is material, we will make reasonable efforts to give additional notice, such as a notice on our website.

13. Contact Us #

Hello Thesa LLC (legal company name)
Doing business as (DBA): Lead Systems Go
Austin, Texas 78714
Email: ivan@leadsystemsgo.com
Phone: 512-877-5541